What are negative connotations?

Negative connotation is using an implied meaning of a word to describe someone or something in a negative light.

Explanation:

Words have meanings. They always have a literal meaning and sometimes they have an implied meaning. Its the implied meaning that is a connotation.Within the world of connotations, there are positive connotations and negative connotations. For instance, if I want to refer to a woman, I could use the word woman - Im using the literal definition of woman to describe someone. I could refer to her as a lady - Im now using an implied definition to describe positive aspects about the woman. This is positive connotation.I could refer to her as a street walker - Im now using an implied definition to describe the negative aspects about the woman. This is negative connotation.